Sr. Marketing Brand Manager

Michelin is hiring!

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We are looking for a Sr. Marketing Brand Manager. The position reports to the Brand Director within our B2B Commercial Tire Division. This is an opportunity for someone with strategic Brand & Go To Market Management experience to join our team! Based in Greenville, SC and relocation assistance is provided.

Our headquarters are in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.

At Michelin, the Sr. Brand Manager (SBM) owns and is accountable for the segment/portfolio financial performance and results versus targets ($1B+ Business). The SBM leads a cross-functional team to build and implement marketing and communication strategies for Michelin truck and trailer tires across North America. This role will work closely with global and regional teams to understand customer behavior and drive strategies that increase brand value, awareness, market share, and profitability for their portfolio.

The SBM owns their portfolio and runs it by steering theSAVEmarketing model. SAVE =Solution (Product/ Services),Access (Distribution),Value (Pricing) andEngagement (Promotion/ Communication). The SBM leads every aspect of their portfolio's success to achieve profitable growth.

Data-Driven Industry Expertise

• Collaborates with insights team to identify key customer/end user trends.

• Identifies research needs, commissions studies, and uses outputs.

Strategic Marketing Planning & Activation

• Translates brand strategies into commercial Go-To-Market (GTM) plans.

• Defines brand positioning, proof points, and segmentation.

• Leads campaign execution with internal and external teams.

• Ensures high-quality consumer-facing content and program execution.

Brand Leadership & People Development

• Presents marketing strategy and results to leadership.

• Coaches and provides feedback for team development.

New Product Launch & Operational Leadership

• Owns marketing GTM process for new launches.

• Sets manufacturing launch priorities and collaborates with cross functional teams.

Segment Profitability Management

• Translates marketing strategy into operational plans.

• Performs profitability analyses and makes recommendations.

• Collaborates on pricing performance and demand forecasting.

• Evaluates marketing initiatives' impact on organization's performance.

• BS/BA degree required. Strong preference for an MBA.

• Proven success with 7-10 years of professional experience. Experience in consumer packaged goods (CPG) industry is advantageous.

• Data-based marketing, communication, and sales strategy development, including creation, deployment, and measurement of plans.

• Solid understanding of marketing metrics and content creation/ management.

• Ability to use data and insights, set direction, bring cross-functional stakeholders together, and drive impact.

• Focus on results and able to rapidly adapt, prioritize and make decisions based on changing needs or situations.

• Ability to communicate effectively and professionally.

• Demonstrates balance between daily operations and strategy.

• Ability to build trust and develop empowered teams.

Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients' mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers' needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries-from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we've been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

Get in the driver's seat and be on your way to a meaningful professional journey!