Business Development Representative

Business Development Representative

About Adlucent:

Adlucent, a performance digital agency headquartered in Austin, Texas, is at the forefront of digital marketing innovation. As part of Advantage Marketing Partners, a subsidiary of Advantage Solutions and ranked as one of the top marketing companies in the U.S. by AdAge, Adlucent leverages its purpose-built platform Deep Search to accelerate outcomes and maximize returns for B2C and B2B brands and retailers. Our services encompass paid search, shopping, social, Amazon, display media, video, and performance creative. Our mission is to inspire the problem-solvers of tomorrow and lead the industry evolution toward always-relevant marketing.

Job Description:

Are you a natural-born networker with a knack for turning "no" into "yes"? Adlucent is seeking a Business Development Representative to join our dynamic team in Austin. As a key player, you will identify and engage with prospective clients responsible for online marketing and paid search spending decisions. This role offers a competitive base salary with uncapped commissions and numerous perks within our award-winning culture. Join us and be part of one of Austin's fastest-growing companies with ample opportunities for professional growth and development.

Key Responsibilities:

Collaborate with sales and marketing teams to identify potential clients and facilitate sales cycles
• Build and maintain contacts in Salesforce
• Bridge sales and marketing activities to enhance lead generation initiatives
• Assist internal marketing team with various content and collateral development for email copy and lead generation campaigns
• Utilize sales tracking, CRM, outreach, and automation tools like Salesforce and SalesLoft
• Identify, qualify, and research target clients and key executives
• Plan and execute targeted campaigns via calls, social media, and email
• Enhance messaging and strategies for reaching high-value targets
• Assist with introductory calls and articulate Adlucent's solutions
• Follow up on introductory calls and leads sourced from various campaigns to drive opportunities to next stage for respective Sales Director
• Maintain thorough meeting notes and update Salesforce accordingly
• Drive successful participation in conferences and events
• Refine qualification criteria for effective targeting
• Track outbound lead generation effectiveness and gather feedback
• Stay updated on industry trends, competitors, and client developments
• Continually stay abreast and maintain various relevant Google Ads certifications for marketing practitioners

Requirements:

• 1-3 years of inside sales, market development, or marketing experience in technology or services
• Proven success in prior sales/business development or marketing roles
• Proficiency in CRM tools, particularly Salesforce
• Passion for maintaining professional relationships
• Excellent time management and organizational skills

Nice-to-Haves:

• Experience in prospecting retail clients
• 4-year degree
• Start-up or non-traditional work environment experience
• Familiarity with Salesforce

What We Offer:

• Competitive salary with uncapped commissions
• Comprehensive benefits (Medical, Dental, Vision, Life)
• 401(k) with Company Match
• Training and Career Development opportunities
• Generous Paid Time-Off and Flexible Schedules
• Named "Best Places to Work 2022" by Built In Austin

Location:

Austin, TX (Must be based in the greater Austin metro area)

Adlucent operates as a remote-forward digital performance marketing agency headquartered in Austin, TX.

Adlucent does not accept unsolicited resumes from third-party recruiters.

Job Will Remain Open Until Filled

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job Duty

• Conducts research and analysis involving competitors, pricing, sales, and methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence futures sales.
• Analyzes data and recommends specific actions based on findings.
• Establishes research methodology and design format for data gathering, such as surveys, opinion polls, and/or questionnaires.
• Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales and methods of marketing and distribution.
• Collects data on consumer preferences and buying habits.
• Prepares and presents reports and graphic illustrations of findings

Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports

Indirect Reports
- This position does not have guidance or mentoring responsibilities for indirect reports

Travel and/or Driving Requirements

• Travel and Driving are not essential duties or functions of this job
• Travel up to 5 %

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required) Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Business or related field

• 5+ years of experience in applicable field

Skills, Knowledge and Abilities

• Analytical and research Skills
• Ability to exercise sound judgment
• Good interpersonal skills
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Excellent written communication and verbal communication skills
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadline
• Team building Skills

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.