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Proximity Marketing Manager

Andersen Corp.
United States, Virginia, Richmond
February 14, 2024

Job Details

We are looking for the Direct Marketing Manager to hire, train and motivate a team of associates that will go out into neighborhoods where we are installing custom window and door products and meet with neighboring homeowners to generate leads and to help schedule appointments for our Design Consultants.

Our ideal candidate:
-Has managed large teams for 3+ years.
-Has data analytic skills and enjoys digging in to learn from trends.
-Has ability to master and effectively recite a script in the field.
-Is willing and able to walk with and coach new Team Leads in the field.
-Has ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.
-In collaboration with Team Leads, create, and develop the culture of the local canvassing team, through personal role modeling desired behaviors and techniques.
-Deliver a world-class customer experience across each touchpoint.
-Proficiency in Excel, Word and PPT a Bonus!

*Deliver world class training program by:
-Overseeing all canvass field activities, including training, role playing, field supervision and motivating team members.
-Monitoring and coaching all Team Leads to ensure they are following proper procedures, scripts, and customer service guidelines.

*Provide Strategy Management and Tactical Execution:
-Execute canvass strategies that help the region generate and develop leads via door-to-door activities.
-Actively manage program launch through a combination of strategic staffing, training, planning, scheduling, and management of canvassing activities.
-Develop immediate, short-term, and long-term strategies for your market.
-Lead the Team Leads of Canvassers on planning and delivery of canvass activities and events that support objectives and go-to-market strategies within the market. Has the ability to provide the above while:

*Be an active member of the Marketing leadership team :
-Creating annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.
-Coordinating canvass organization with mapping and tracking permit organization, script, and flyer maintenance, organizing field leads, verifying / validating leads gathered during each shift via proximity app.
-Providing timely tracking and entering of marketing data into our database. - Providing daily updates to Director of Marketing.
-Developing and training on advanced canvassing protocols and monitoring quality of the leads, canvassers, and adherence to the pitch.

Qualifications:
-Requires 3+ years of experience managing large teams
-Valid Driver's license with a clean driving record
-Excellent training and coaching skills
-Ability to think strategically, with strong project management skills, including attention to detail
-Strong verbal and written communication skills - Ability to self-manage resources (time and budget) to achieve objectives
-Ability to analyze effectiveness of canvassing program and canvassing team
-Ability to understand the role of marketing communications, sales promotion, and advertising
-Ability to demonstrate strong leadership skills

The position offers training, as well as a competitive salary, comprehensive benefits package, and significant bonus opportunities! If you are a marketing, sales, or customer service professional, have an outgoing personality, a magnificent work ethic, and enjoy the opportunity of creating and then managing your own canvassing team, then this is the position for you!

Salary is 50-60k plus bonus opportunity

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